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Kunj Boutique — Women's Ethnic Wear Store

Direct-to-consumer storefront for a premium women's ethnic wear label — Anarkalis, co-ord sets, dupatta sets and kurta pant sets — with Razorpay checkout, currency switching and category-led browsing.

Kunj Boutique — Women's Ethnic Wear Store — desktop view
Kunj Boutique — Women's Ethnic Wear Store — mobile view

THE LIVE SITE

This is Kunj Fashion's site as it runs today. Load it to scroll and click through the real thing, right here.

kunjboutique.store
Kunj Boutique — Women's Ethnic Wear Store

THE CHALLENGE

Ethnic wear is bought visually and by occasion, not by product code: a shopper arrives wanting a look. The catalogue had to be browsable that way, discounting had to be visible without cheapening a premium label, and payment had to work for buyers inside and outside India.

OUR SOLUTION

A category-first storefront organised the way the clothes are actually shopped, with a Just Launched shelf carrying new arrivals and per-product discount badges that show the saving without swamping the brand. Razorpay covers Indian payment methods, while currency and language switching opens the same catalogue to overseas buyers.

KEY FEATURES

Category-led catalogue by garment type
Just Launched shelf for new arrivals
Per-product discount badges
Razorpay checkout with UPI and card support
Currency and language switching for overseas buyers
Customer accounts and cart
Google Analytics 4 tracking

PROJECT DETAILS

Client
Kunj Fashion
Industry
E-Commerce
Type
web

TECHNOLOGIES

PHPBootstrapjQueryRazorpayGoogle Analytics 4Cloudflare

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